Central Michigan University and adidas have entered into a 10-year partnership extension in which the Portland, Ore.-based company will continue to be the official athletic footwear, apparel and accessory brand of the Chippewas through the 2027-28 season.

adidas will continue to supply the Chippewas with all of their headwear, apparel, footwear and accessory needs for all sports.

"I'm excited to announce an extension to our transformational partnership with adidas," Associate Vice President/Athletics Director Michael Alford said. "Their strong commitment to Central Michigan is a prime example of the fact that our brand has never been stronger. It will allow us to provide our student-athletes with the resources they need to be successful. We look forward to winning lots of titles with adidas over the next 10 years."

"Central Michigan athletics has created an environment for its athletes to thrive both academically and athletically, and we're excited to partner with the Chippewas to help drive this mission even further," said Jim Murphy, senior director of NCAA Sports Marketing at adidas North America. "We believe through sport, we have the power to change lives. We're looking forward to collaborating with Central Michigan to find new, creative ways to make a difference in their athletes' lives, on and off the field."

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the ambition to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).

What They Are Saying

John Bonamego, Football Head Coach
"I am extremely pleased with the relationship we have built with adidas since my arrival at CMU in 2015, and believe it will continue to grow and prosper. adidas continually provides our student-athletes with top of the line performance technology and have shown their belief in our program without hesitation time and time again. The prospects for the future of CMU and adidas are bright and it has been fun to be a part of the excitement."

Keno Davis, Men's Basketball Head Coach
"It's great for our program to receive national notoriety with this opportunity to be a Tier 1 premier institution with adidas. We feel that this is yet another step for us to improve our program as a whole through recruiting efforts and national recognition."

Sue Guevara, Women's Basketball Head Coach
"I like adidas, I think we dress very sharply. When we went to the (NCAA) tournament last year, adidas treated us really well. I think we have a good deal with them, they care about Central Michigan Athletics, they're very supportive, and I'm glad we're staying with them."

Peter McGahey, Soccer Head Coach
"It's very positive for our women's soccer program that we're re-signing with adidas and continuing our '3-stripe Life!' We're grateful for support that adidas provides our program. Our season covers a range of playing conditions and no matter what the day brings adidas is there for us. The high-quality gear and footwear allows our student-athletes to train and compete at the highest level. A 10-year commitment clearly demonstrates that adidas believes in Central Michigan Athletics!"

Mike Gawlik, Volleyball Head Coach
"To compete at an elite level, you need to be outfitted with elite equipment. Our partnership with adidas allows us to perform at our best while looking sharp and being comfortable simultaneously. I'm excited that we've teamed up with adidas and look forward to seeing what the future has in store for CMU Volleyball."

Sara Tisdale, Lacrosse Head Coach
"I am grateful for the partnership that adidas has brought to CMU and the continued relationship we will have with them. As lacrosse grows and as adidas continues to invest in the sport, we are excited to be a part of that and hopefully collaborate on new and exciting products."

Hannah Potter, Sophomore, Women's Lacrosse
"It is a tremendous honor to be a student-athlete that has the opportunity to represent Central Michigan as a Tier 1 program for adidas. I know the equipment and gear that adidas provides us with will give our program the best opportunity to perform successfully at this high level. Off the field and outside of competition we are all super excited to get to rep our school and the three stripe life!"

Kayla McClure, Senior, Field Hockey
"It's such a wonderful opportunity to play for a program that has Tier 1 status with adidas. We have access to such great equipment, so that we can perform at our best. For example, I had issues with plantar fasciitis and the new turf adidas turf shoes we use really helped me to stay healthy and play at a high level. We are grateful to adidas and to CMU for all that they do for our team."

Tom Borrelli, Wrestling Head Coach
"Our student-athletes are really grateful for all the gear that adidas provides to us. The shoes, the workout gear, our guys really like it, it's really comfortable to them. And in a sport like wrestling, it's important that you have the right type of gear to work out in, and adidas has certainly accommodated us. I think the new 10-year contract is going to be a good relationship for Central Michigan University and adidas."

Jordan Bischel, Baseball Head Coach
"It is tremendous to hear about our expanded agreement with adidas. Outfitting our student-athletes with high quality apparel, equipment and uniforms is critical to our success. This agreement will allow us to do that at an extremely high level for the foreseeable future."

Presley Hudson, Senior, Women's Basketball
"adidas has been great for us. We've gotten a lot of great shoes for us, they are always really comfortable, and they always give us a couple that we can choose from. The apparel they provide is very comfortable and works extremely well for us."

Kayla Noch, Senior, Softball
"adidas has been awesome throughout my four years at Central. They have done a really great job of providing us with the resources and apparel necessary to represent Central Michigan, whether it's on the field or off the field, from cleats to bags to really nice apparel that we get to show off on campus. They've provided us with anything and everything we might need. Very appreciative of that and grateful for that."

Jenny Swieton, Director of Track & Field/Cross Country
"We are very grateful for the new adidas contract. With such a large team we need a lot of gear, and this deal gives us the opportunity to get the student-athletes everything they need. Every year the apparel and shoes get better and better."

CMU Athletics Announces Partnership Extension with adidas

What They Are Saying

Players Mentioned

Presley Hudson

Kayla McClure

Kayla Noch

Hannah Potter

CMU Athletics Announces Partnership Extension with adidas

What They Are Saying

Players Mentioned

Presley Hudson

Kayla McClure

Kayla Noch

Hannah Potter

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