Central Michigan University Athletics
Two Join CMU Athletics External Team
3/11/2022 9:45:00 AM | General
MOUNT PLEASANT, Mich. – Kaylee-Marie Landers and Hayley Steffy have joined the Central Michigan Athletics external team.
Landers is the Director of Marketing and Fan Engagement and Steffy is the Director of Creative Content.
Landers earned a bachelor of arts degree with a major in sport management from Michigan in 2019.
At U-M, the Capac native completed a fan experience internship in which she worked with, among others, the Wolverine football, basketball, soccer, lacrosse, gymnastics, field hockey, ice hockey, softball, baseball and wrestling programs.
As the department's Director of Marketing and Fan Engagement, Landers is responsible for the department marketing plans, community engagement, event marketing and gameday activites.
Steffy comes to CMU from Kent State where she worked in the athletic department since 2019. Steffy worked with the football program the past year as its SWAG Coordinator, where she was responsible for managing the Kent State
Football Graphics Department, overseeing all student employees including graphic design, social media, and photography
interns. Steffy also served as a graphic design graduate assistant from 2020-21 and was an intern with the KSU football program in 2019.
Steffy earned a bachelor of fine arts degree with a major in Visual Communication Design from Kent State in 2020.
As the department's Director of Creative Content, Steffy is responsible for creative content efforts in the areas of strategic communications, revenue generation, fan engagement, marketing and branding initiatives, and perspective student-athlete recruitment.
Landers is the Director of Marketing and Fan Engagement and Steffy is the Director of Creative Content.
Landers earned a bachelor of arts degree with a major in sport management from Michigan in 2019.
At U-M, the Capac native completed a fan experience internship in which she worked with, among others, the Wolverine football, basketball, soccer, lacrosse, gymnastics, field hockey, ice hockey, softball, baseball and wrestling programs.
As the department's Director of Marketing and Fan Engagement, Landers is responsible for the department marketing plans, community engagement, event marketing and gameday activites.
Steffy comes to CMU from Kent State where she worked in the athletic department since 2019. Steffy worked with the football program the past year as its SWAG Coordinator, where she was responsible for managing the Kent State
Football Graphics Department, overseeing all student employees including graphic design, social media, and photography
interns. Steffy also served as a graphic design graduate assistant from 2020-21 and was an intern with the KSU football program in 2019.
Steffy earned a bachelor of fine arts degree with a major in Visual Communication Design from Kent State in 2020.
As the department's Director of Creative Content, Steffy is responsible for creative content efforts in the areas of strategic communications, revenue generation, fan engagement, marketing and branding initiatives, and perspective student-athlete recruitment.
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